Information theft will never stop but can be prevented. Perhaps, you always worry about data lack or theft when you deal with online transactions. Somehow, it depends on the security level of the website that you visit. If the website provides a high-security level, you can feel worry-free, so your data is secure no matter how often you do a transaction on the website. The simple way to avoid such that nightmare is by choosing a website where URL starting with HTTPS instead of HTTP. S here means secure that shows that the website is secured by a digital certificate which is known as SSL Certificate. When it comes to SSL certificates, some people prefer SSL Certificates free or cheap SSL Certificates. Nothing goes wrong with that choice, but this certificate may not provide advantages as a paid certificate does. Before choosing affordable SSL Certificate, it can be a good idea to consider product for high trust possibility such as DigiCert EV Certificate, Symantec Secure Site Pro with EV, and other products with Extended Validation (EV).
If the website is not secured in the right way, you will lose your potential buyers. Here is one of the reasons why your website needs a quality SSL Certificate. To be sure that you should purchase SSL as a long-term investment choice, here are the best reasons why SSL Certificate is a must regarding your consideration of SSL Certificate free or paid.
SSL Certificate Helps to Ensure Website Security
The message “your website is not secure” brings negative effect to your website. An insecure website can result in many potential issues. Visitors lose their confidence and trust when they know that the website is not secure. They provide even sensitive information when purchasing a product or servers on the e-commerce website. You can show HTTPS which is known as security indicator. Then, you can get more trust. Aside from keeping your loyal customers, you also have the chance to get more potential buyers.
You can prevent security breaches on the website through an installed SSL Certificate. It provides you with secondary authentication as Public Key Infrastructure (PKI) helps in sending information only to the respective server.
Now, SSL Certificate Indonesia becomes even more important since Google in 2017 announced that it would flag a website that doesn’t use an SSL Certificate. Just imagine how it can impact the future of your business if Google shows a message “not safe” in the address bar.
Customers See You as Trustworthy Brand
SSL Certificate is a must although you are not an e-commerce website. People will visit your site if they trust you. Trust of customers and visitors is one of the factors that enhance your website traffic. By choosing a certificate, people recognize you as the website owner who cars for their security. SSL Certificate is the best way to do it. Since your brand looks professional, it can build a good reputation in the digital world. This gives you even more benefits of running your business online.
SSL Certificate Enhances Search Engine Ranking for your Website
Good news for SSL Certificate users is that Google improves search engine rankings for the website with digital certificates. This search engine uses HTTPS as an SEO ranking parameter. This can be your concern and even good reason to not skip installing the best SSL Certificate. A high ranking position on a search engine means more chances to get higher traffic and sales for your business, right?