Thinking about installing the SSL Certificate? Since each SSL Certificate has its expiration date, you must ensure that your certificate is always renewed to keep your website and communication between your server and user’s browser safe. Letting an SSL Certificate gets expired is a mistake that you should avoid. Unfortunately, some website owners are unaware of the severe consequence of having an expired SSL Certificate attached to their website.
The main purpose of adding SSL Certificate to your security solution is to ensure data transmitted is safe from the browser of your visitors to your server and vice versa. If a certificate is expired, it can’t provide any security benefit although you have installed it for your website. Having assistance from your best SSL provider is helpful. The best provider will always remind you of the expiration date of your certificate. This means that you will renew your certificate.
Certificate Authority adds an “expiration date” to each certificate whenever it issues an SSL Certificate. No matter how the high-security level of your website is, the browser warns your website visitors about the expired SSL Certificate if the renewal procedure is not performed. The effects that may come are phishing, customer loss, financial loss, etc. for website owners, SSL Certificate Indonesia is the tool that websites rely on to establish trust with the users. Letting your certificate expired means you let phishing scams which threaten sensitive data of your customers and visitors. Here is a list of hazardous effects of expired SSL Certificates although your certificate is the best quality one.
Damage Credibility of Your Brand
Visitors get notification of your expired certificate, and it can impact the trust of your visitors and customers. If this happens continuously, serious damage to brand reputation is what will follow it. Customers can panic easily as they are unable to make any online purchases. They think their financial information and other sensitive data are at risk. To prevent such this nightmare, you must check the expiration date of your certificate and go to renew it to keep certificate works in securing data dealing with your website.
Loss of Trust Mean Loss of Business
The website with an expired SSL Certificate is no longer trusted by its visitors. You have difficulty in gaining potential visitors and lose loyal visitors. No one wants to keep accessing insecure websites because they don’t want to compromise with their personal information. A conducted survey showed that about 90% of customers stop the transaction process after getting an SSL expiry warning. With the loss of trust, you will experience loss of business. Of course, you may not let it happens and ruin your business.
Your Loss, Your Competitor’s Gain
You are always in a competition when it comes to running online business regarding of product or service that you offer. In other words, there are thousands of competitors out there. In case you lose customers’ loss and visitors due to expired SSL Certificate, the gain of your competitors increase. Keeping your website secure with SSL Certificate installation, lets you increase website traffic which also increases your sales and profit. Your competitors have no chance of more gain because your website is still trusted by its visitors.